Creative synergy as a potential factor for the development of social innovations
2017
Pakeltiene, R., Aleksandras Stulginskis Univ., Akademija, Kauno reg. (Lithuania) | Ragauskaite, A., Aleksandras Stulginskis Univ., Akademija, Kauno reg. (Lithuania)
In today‘s context of social sciences and practical discussions teamwork, synergy and synergy effects are considered to be one of the most important research objects. Creativity leads any organizational structure to successful solution of a problem and promotes the achievement of not individual but synergy goals, which are the result of generated and practically applied social innovations. The potential of teamwork synergy is transmitted through team dynamics, team creative process, as well as team purpose. The aim of this research is to identify the indicators describing the potential of synergy regarding team creative process and to evaluate their importance in the team creative process while developing innovative solutions. A case analysis method is applied: two different teams, which performed creative tasks, were chosen and analysed. In order to estimate the potential of synergy of creativity, a set of quantitative and qualitative indicators was formed. Features describing each indicator were evaluated by using questionnaires filled by the teams participating in the research. In addition, the teams were observed, in order to estimate the team creative process. The results of the research are valuable for authorities of organizations, who aim at greater synergy results and social innovations encouraging the development of public, social and business interests and creating multiplying effects of ideas. The generalized findings of the research are presented in the article, as well as the applied methods of scientific literature analysis and synthesis, abstraction.
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