Profile of visitors in the National Park Šumava and their attitude to environmentally friendly tourism offers
2017
Škodová-Parmová, Dagmar (University of South Bohemia, České Budějovice (Czechia). Faculty of Economics) | Dvořáková-Líšková, Zuzana (University of South Bohemia, České Budějovice (Czechia). Faculty of Economics) | Kain, Rostislav (University of South Bohemia, České Budějovice (Czechia). Faculty of Economics) | Korousová, Marie (University of South Bohemia, České Budějovice (Czechia). Faculty of Economics)
Green marketing in the frame of green economy are currently enormously important in the programming and packaging of products in Czech Republic’s destinations. The aim of this work is to analyse the demands of the participants of tourism on eco-friendly accommodation, based on the identification of approaches in the offer of accommodation in the Šumava National Park area. Based on these analyses we point out the typology of guests from both the Czech Republic and abroad. Based on a questionnaire survey among the visitors of Šumava, namely Jezerní Slať, Modrava and Zadov in summer 2016, the analysis of customer behaviour was conducted. After this survey the friendly approaches in the presentation of accommodation enterprises and the finding of the relationship of visitors to the offer of sparse accommodation in the area were explored on the basis of advanced statistical methods. Both domestic and foreign respondents showed a similar willingness to accept or not to accept chosen eighteen measures regarding environmentally friendly accommodation and catering. Thus, inhomogeneity was not demonstrated. Respondents from abroad were willing to accept the declared "Effort to Inform about Savings and Waste Management Options" more than domestic respondents. In general, foreign respondents are generally more willing to spend more money on environmentally friendly accommodation and catering, which we can read from the average of their answers, which are in all cases higher than those of Czech respondents.
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