Prodaja proizvoda malog poljoprivrednog proizvođača / Product sales of small agricultural producer
2016
Stojanović, Valentina | Rajković, Borislav | Zarić, Vlade (Poljoprivredni fakultet, Beograd-Zemun (Srbija))
A successful sale is important for success in any business. It covers every aspect of the sales process, determines a proper stance and attitude towards selling, self- organization, understanding of customer needs and work with them. It also influences the construction of basic presentation skills, negotiation and teamwork. Modern sales should be based on the results of scientific research of the market, completed system of products and services supply, the establishment of contact and communication with customers on a long term basis and other activities relevant to building a stable market position. This paper presents a sales analysis of a small agricultural producer named Stojanovic from Simanovci. In the period of one year they sold 3,204 kg of peppers. Pepper prices were analyzed in the period June-October 2015 and 2016. The aim was to determine the influence of the market on the possibility of product placement. Comparative and descriptive methods were used in order to illustrate the characteristics and nature of sales of the product. The research results indicate significant fluctuations of pepper price and a dominant share of the indirect sales method. There is a possibility of expanding the range of sales by including processed peppers and red peppers.
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