MARKETING RESEARCH OF PASTA’S MARKET BY ORENBURG AREA
2017
Medvedev, P.V. | Chelnokova, E.Ya. | Fedotov, V.A. | Bochkareva, I.A.
the article presents the results of a marketing study on the pasta market in Orenburg. Consumer preferences in the consumer audience, segmented by various criteria are studied. Comparative assessment of indicators of quality of pasta products of the domestic and import manufacturers is made.
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