Benefits of videos in job advertisments for potential candidates
2019
Sander, T., Hochschule für Wirtschaft und Gesellschaft Ludwigshafen, Ludwigshafen am Rhein (Germany) | Sloka, B., University of Latvia, Riga (Latvia) | Puke, I., University of Latvia, Riga (Latvia) | Vilcina, A., Latvia Univ. of Life Sciences and Technologies, Jelgava (Latvia)
This paper investigates the use of videos in job advertisements. This is very important for companies to differentiate their job advertisement from other companies and to attract potential candidates to apply. Organizations need new opportunities to attract individuals to join their organisation. The member of the organization influences the value of the organization. That means organizations are interested to have the most suitable member to be successful and to have a competitive advantage with the new member. Trends of online video watching prove video to be the most preferred way of content consumption. The paper identifies the values of videos in job advertisement for employment seeking individuals. The research asked up to 319 individuals about the usefulness of videos in job advertisements and benefit for potential candidates with the content of videos in job advertisement. The advantage of videos is the content and to provide additional information. The authenticity of the videos provides a realistic job preview. The result of the paper is that job advertisements with videos are more beneficial for potential candidates. The results support companies to optimize their job advertisements.
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