Food op de boerderij. Consumentenonderzoek naar bedrijfsbezoeken en koopgedrag in de boerderijwinkel
2010
Winter, de, M.A. | Jong, de, D. | Kamstra, J.H. | Roest, A.E.
Consumers of farms shops and an online panel are questioned in a quantitative study about their experiences of visiting a farm and buying behavior in farm shops. The basic attitude is positive, while the number of repeated purchases is limited. This provides perspective in the professionalization and development of farm shops.
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