Innovation and aggregation: a governance model to sustain competitiveness of wine company in South Italy
2020
Iaffaldano, Nicolaia | Sestino, Andrea
The paper aims to analyze the relationship between property and business in wine cooperatives, defining its contribution to the firm’s development and competitiveness based on a customer-centered perspective.On-desk analysis of theoretical and literature contributions on the studies about relations betweenbusinesses, with particular attention to the Viable System Approach. On-field analysis with the methodology of case studies, in order to verify the analysis proposed model depth.The study has enabled to carry out: 1) identify operational measures which could sustain wine companies’ competitiveness also taking advantages from the territory; 2) define an analysis model concerningsupply relationships useful in order to observe the automated development potential, production andcommercial relationship.
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