Communication in health: a new time
2017
FERREIRA, Carolina Menezes | GIARDELLI, Gil | LIMA, Mike Lopes | KAPIM, Gabriela | GARBIN, Daiana | FISBERG, Mauro | ZAMBRONE, Flávio | CORRÊA, Tadeu | BOULOS, Marcos | POLTRONIERI, Fabiana | PAULON, Clarice Pimentel | SILVA, Gumercindo | ESCOBAR, Ana | MALZYNER, Gabriela | ATALLA, Marcio | NEVES, Bianca(Universidade Federal de São Paulo) | ANTONACCIO, Cynthia(Escola Superior de Propaganda e Marketing) | SILVESTRE, Paulo(Pontifícia Universidade Católica) | REIS, Ciro Dias | GRISOLIA, Daisy | CRESCIA, Elena | OTTO, Gustavo
Abstract The interface between the fields of health and communication brings together a wide diversity of topics, perspectives and articulations between academic production (scientific content) and its dissemination to the public (health journalism). The development and convergence of communication technologies, the progressive mediatization of society and institutions, the new generation of readers and their ways of consuming health content are some of the examples of the various issues addressed in health communication. The aim of this article is to reflect on the relationship between media and health and its current importance in the production and dissemination of contents, in light of the new information and communication technologies, producing efficient and credible information, directed to different audiences.
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