Evaluating the potential for sweetpotato products in Philippines: SEARCA's experience
1992
Abejuela, A.G.
In line with the Southeast Asian Regional Center for Graduate Study and Research in Agriculture's (SEARCA) thrust of accelerating research results utilization, the Research Utilization Project (RUP) with funding support from the International Development Research Center (IDRC) of Canada developed a procedure for identifying research results with potential for commercialization. The procedure is composed of three weighted criteria namely: marketability (40), technical feasibility (30), and profitability (30). The results of the evaluatin revealed the folowing: (1) the procedure can discriminate among the technologies that are ready for commercial use i.e. ability to distinguish between marketable and non-marketable product as shown by only one out of our evaluated processed sweetpotato product recommended for commercialization; and, (2) to determine the maketability of the product is the most expensive part of the evaluation in terms of money and time spent. SEARCA's experience emphasized the marketability or substantial demand for a product/technology as a major pre-requisite to commercial utilization of research results
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