From consumer choice process to aggregate analysis: marketing insights for models of meat demand
1992
Piggott, N.E. (California Univ., Davis (USA). Dept. of Agricultural Economics) | Wright, V.E. (New England Univ., Armidale (Australia). Dept. of Agricultural Economics and Business Management)
The presence or absence of structural change in meat demand is critical to marketing decision making. If change is present, marketing bodies need to know what underlies the change so that the most appropriate response can be identified. Marketing theory is considered as a possible source of more explicit models of demand which may lead to a better understanding of consumption patterns and structural change. Current approaches to testing for structural changes are discussed and some of the inherent problems are considered, as well as ways in which marketing theory may be used to improve future research.
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