Production, utilization and role of royal jelly in bee product marketing
2002
Bratkowski, J. | Wilde, J. | Grabowski, P. (University of Warmia and Mazury, Olsztyn (Poland). Dept. of Apiculture)
The production, utilization of role of royal jelly in bee product marketing are discussed. It was found that satisfactory financial results may be achieved by selling a mixture of royal jelly with multi-flower honey or its other, less popular kinds. This allows to make the sales offer more attractive, and to sell also other bee products. Well-known therapeutic properties of royal jelly make it easier to find potential buyers, especially among consumers of healthy food
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