Znakowanie żywności - systemy i kontrowersje dotyczące znakowania produktów spożywczych Cz.3 | Food labelling - systems and controversies regarding the labelling of food products Part III. Product labelling – between marketing and the promotion of healthy eating
2018
Markowski, Jarosław | Płocharski, Witold | Stoś, Katarzyna
The primary purpose of labelling should be the contribution to the health of the society - this fact must be taken into account by every branch of the food industry. In this part of the publication, we refer to the position of the EU, WHO and non-profit organizations that try to influence the change in the position of food producers, through changes in legislation and market control, to bring marketing activities closer to the assumptions of pro-health policy of international organizations. The study also presents the idea of introducing the quality mark Certified Produc, covering several categories of fruit and vegetable products, including the juice industry.
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