Dairy promotion research at Cornell: what have we learned?
1980
Kinnucan, H.W.
Extract: Since the passage of the Dairy Promotion Order in May of 1972, New York State dairy farmers have been contributing some 4 million dollars annually (about $267 per producer) for the purpose of promoting the consumption of dairy products. To monitor the effectiveness of this expenditure and to provide pertinent information to Advisory Board members responsible for managing these funds, the Department of Agricultural Economics at Cornell has conducted a number of studies since 1971. The purpose of this paper is to combine and classify the knowledge gained from these studies into a single unified resource. Hopefully, as a byproduct of this effort, gaps or weaknesses in our knowledge will become apparent and this, in turn, will provide direction for future research.
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