Advertising and product development
1977
Reiss, Elaine S.
A review of specific cases involving corrective advertising, advertising to children, and unfairness in advertising indicates where the Federal Trade Commission (FTC) stands regarding food advertising. Basically the cases were aimed at curing residual consumer deception of a misleading advertising campaign and protecting consumers who are not able to protect themselves. These rulings illustrate future FTC interest regarding new product development, and give historical background to the trade regulation rule. Three phases of hearings on this rule are described.
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