A Randomized Response Approach to Dichotomous Choice Contingent Valuation
1997
Berrens, Robert P. | Bohara, Alok K. | Kerkvliet, Joe
In this paper we combine dichotomous choice contingent valuation (DC‐CV) with the randomized response (RR) method for asking sensitive survey questions. RR increases respondents' anonymity by allowing them to answer a sensitive question without revealing, with certainty, their true response. We combine RR with DC‐CV to test for response effects in the valuation of a public good, in a setting of expected social pressure. While there are practical implementation issues, our findings suggest that the RR technique is a useful tool for exploring social context effects. Rather than generalize from our pre‐test results, we instead emphasize the development of the experimental technique.
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