Investigating the impact of young consumers’ religiosity on digital piracy
2018
Arli, Denni | Tjiptono, Fandy | Casidy, Riza | Phau, Ian
The purpose of the current study is to explore the influence of young consumers’ religiosity on their attitude and intention towards digital piracy. Despite continuous efforts from the government and industries, global digital piracy is still on the rise with developing countries leading the way of the most pirated nations. Interestingly, religiosity is also highest in developing countries which is the focal aim of this study. Using a sample from Indonesia (n = 576), the largest Muslim population in the world, the present study found that religiosity significantly influences consumers’ attitude towards digital piracy, where consumers who are less religious are more receptive towards digital piracy. The results of this study will have important implications to religious leaders, software and music industry and public policymakers operating in developing countries.
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