1992: a non-event? Perceptions of the food chain
1992
Darrall, J.
The literature on the Single European Market is divided between the views that it will be a non-event and that it will present great opportunities for the food chain. Research is discussed investigating the opinions of 683 farmers, companies and retailers about 1992. Half the respondents felt they would be affected, the majority in a positive way (particularly the retailers and food companies). It is concluded that for a third to half the food chain 1992 will be a non-event, but for the other half it could present a wide variety of opportunities.
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