Estimating Recreational User Counts
2003
Johnston, Robert J. | Tyrrell, Timothy J.
This article outlines a methodology for estimating the number of individual visitors to a set of recreational sites, as well as counts of specific visitor groups. The model is designed for sets of sites characterized by: (a) unrestricted recreation from a wide and partially unknown geographic market; (b) individuals who may visit more than one site; (c) accurate visitation (gate) counts from each site. The model provides consistent estimates of the total number of individual visitors, based on information embedded in site‐level count and survey data. Monte Carlo analysis and an empirical application illustrate the properties of visitor count estimates.
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