Exploring the influencing paths of natives' conservation behavior and policy incentives in protected areas: Evidence from China

To enhance ecosystem conservation in protected areas, natives' behavior, mainly the use of natural resources or direct human disturbance to ecosystems, must be well intervened and regulated. To explore the determinants and incentives of the conservation behavior of natives, this paper establishes a theoretical behavior model emphasizing livelihood assets and conservation policy impacts, and specifies it with structural equation modeling. The protected areas of Chishui county in southwest China and the Three-River-Source National Park in the Qinghai-Tibet Plateau were selected for empirical analyses based on household surveys. Results show that conservation intentions that shape the natives' conservation behavior are collectively decided by conservation attitude, subjective norm, and perceived behavioral control. Livelihood assets exert indirect positive effects on conservation behavior by influencing the aforementioned psychological variables. The impacts on conservation behavior of the governmental policy instruments, Grain to Green Program, Grassland Ecological Protection Subsidy and Incentive Policy, and Ecological Ranger Post Setting are evaluated. The command & control functions of the first two instruments are verified to be effective. The propaganda & education functions of all three policy instruments affect conservation intention and behavior by influencing conservation attitude, subjective norm, and perceived behavioral control of the natives. The ecological compensation functions of the policies prevent the loss of the natives' livelihood assets but fail to enhance it. The findings demonstrate that besides the direct impacts on conservation behavior of the protection policy instruments, the indirect policy impacts affecting the protection consciousness of natives should not be underestimated. In the long run, a suggestion is to strengthen eco-compensation to improve livelihood assets, to better promote the protection behavior of the local residents and obtain sustainable ecosystem conservation in the protected areas. This research demonstrates applicability and feasibility of the behavioral theory and causal model method in natural conservation study and shows strong policy implication.