National produce market barrier penetration: The Georgia Case
2006
Epperson, J.E. | McPherson, P.D. | Stegelin, F.E.
This study examined factors contributing to the development of the produce industry in Georgia and means of overcoming barriers to entry into the national fresh fruit and vegetable market. A survey of produce growers in Georgia was conducted in 2003-04. Information obtained from the respondents included economic and operational characteristics of grower enterprises and more specifically factors limiting production, expected operational changes, and marketing practices. Grower tendencies were ascertained from survey responses with respect to sales using regression analysis. Factors found important in overcoming barriers to national market entry stem from the degree of specialization and sophistication of producers.
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