The Douro wine region: a cluster approach
2013
Rebelo, João | Caldas, José
The globalization of the wine industry needs to be perceived as a challenge and an opportunity to innovate by traditional European producers’ countries, like Portugal, characterized by a terroir model, that is, an economic structure supported by a large number of grape growers, small and medium wine firms and high public regulation, to compete in international markets. Using a cluster approach, this article presents the case of the most important Portuguese wine region, the Demarcated Douro Region (DDR), which is a strong reference of terroir and known for producing Port wine. To increase its competitiveness in the world wine market, the DDR needs to evolve from an organized to an innovative cluster.
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