The marketing concept applied to an education program
1984
Parks, Sara C. | Moody, Debra L. | Barbrow, Ellen P.
Extract: Methodology for applying the market concept to an education program is described. The project had three major components: environmental assessment, internal analysis of market data, and special studies. Data were collected from 612 students, and recommendations were proposed as the basis for developing the program's marketing plan. Implications for use of the methodology by facility-based and private practice professionals are suggested. (Author)
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