Robustness of Fishbein's theory of reasoned action in predicting food-related behavior
1986
Axelson, M.L. | Brinberg, D. | Allen, C.
Extract: The purpose of this study was to identify differences in the relations among the components of Fishbein's theory of reasoned action across two populations--college and community samples--when applied to a food-related behavior (i.e., eating at a fast-food hamburger restaurant). A total of 154 college students and 212 community respondents completed a questionnaire that measured the components of the Fishbein model. Two weeks later, 104 (68 per cent) of the college students and 164 (77 per cent) of the community respondents completed a follow-up questionnaire which asked whether they had eaten at a fast-food hamburger restaurant in the past two weeks. The relationships among the components of the model were examined and found robust across the two sample populations. This finding increases our confidence in the use of the Fishbein model as a predictor of eating at fast-food hamburger restaurants.(author)
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