Revealed Characteristics of Guidance Systems Adopters in Cotton Production
2007
Martin, Steve W. | Banerjee, Swagata | Roberts, Roland | English, Burt | Larson, James | Larkin, Sherry | Marra, Michael F. | Paxton, Kenneth W. | Reeves, Jeanne
A mail survey of cotton producers in Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, and Virginia was conducted to establish the use of precision farming technologies in these states. Producers who used one of the GPS guidance systems were asked to evaluate their experience with the guidance systems. Farmers who indicated they did not use guidance systems were asked if they thought guidance systems would have value to them in the future. Eighty-one percent of adopters reported using lightbar systems and 28% reported using auto-steer systems. Some producers (14%) had both systems. Eighty percent of the guidance system adopters reported that the technology had met their expectations with an average perceived value of $11.85/acre. The most common use adopters reported for their guidance systems was spraying, although over 50% of the adopters used the guidance system for all field operations.
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