Creating a Market Pull for Cleaner Production
2010
Shah, Jigar
Of the many challenges to scaling up the Cleaner Production (CP) advisory services program, the most difficult one relates to the market: engaging clients and building a robust pipeline of projects. In this article, the author concentrate mainly on the lessons learned from International Finance Corporation (IFC) regions on approaches to selling CP in a highly replicable manner. Such lessons will greatly help us reduce transaction costs and time for providing CP advisory services.
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Este registro bibliográfico ha sido proporcionado por World Bank