FOREIGN MARKET ENTRY STRATEGIES IN THE UNITED STATES/EUROPEAN UNION AGRIBUSINESS TRADE CONTEXT
2015
Cristina Lelis Leal Calegario | Jack E. Houston | Nádia Campos Pereira Bruhn
Our study makes an analysis of American’ multinationals foreign market entry strategies in the European Union agribusiness context. We have used a logistic regression analysis using generalized estimating equation method to make hypothesis about the multinationals’ choices. Our results suggest that American food companies operating in EU appear not to choose their mode of entry based merely on host country factors, but mostly on firm related factors, including firm-specific factors and firm financial performance. Despite the creation of a common institutional framework for M&As in the EU, they are still subject to peculiarities due mostly to organizational characteristics of investing firms.
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