In recent years, farmers’ markets have become one of the most popular places for alimentary shopping. People searching for the alternative and healthier products often choose farmers’ markets instead of shopping centres. However, farmers’ markets face the same or even tougher competition than the conventional shopping places: farmers not only compete with powerful shopping chains, they have to compete among each other for every single customer. Therefore, customer loyalty becomes inevitable in this industry. Knowing the factors that lead customers to switch to another vendor becomes very important for consumer retention. The aim of the research is to determine the factors influencing customer switching behaviour in farmers’ markets in Lithuania. In order to reach the aim, the research was conducted in several stages: 1) the expert evaluation was provided to determine the factors influencing the customer switching behaviour that would be relevant to the industry; 2) a questionnaire survey regarding latter factors was provided; 3) the influence of the factors on customer switching behaviour regarding the different states of customer loyalty was assessed.

The objective of the research paper is to explore the competitiveness of Latvian dairy sector from the aspect of productivity and export indicators, as well as to examine some of the possibilities to improve the sector competitiveness. The authors explore the productivity and export indicators of Latvian dairy sector, and the link between productivity and export (within the EU context), as well as analyse the impact of farm investment support within RDP 2007 – 2013. Value added per labour unit has been chosen as the productivity indicator; suitable qualitative and quantitative research methods have been applied to the studies. Based on the introduced indices of relative position of dairy industry productivity and exports, dairy processing in Latvia has strong inter-branch position in the domestic food industry. However, the inter-country comparison shows that Latvian dairy processing is behind the EU average level, when its productivity and export volume are considered. It has been found that productivity and export of dairy processing are positively related; rather strong positive correlation also exists between productivity in dairy farming and dairy processing. Therefore, the development of Latvian dairy sector, which mainly depends on the development of exports, can be more successfully achieved by the increase in its productivity; and relatively the largest productivity gap to close is in the dairy farming in Latvia. The direct investment support effect on NVA/AWU of dairy farms is found to be significant and positive, indicating that farm modernisation support of RDP 2007 – 2013 has facilitated the improvement of overall dairy farm productivity in Latvia.

Considering the deficiencies of social services for the elderly in governmental institutions and growing demand of ensuring services in rural areas, the paper aims to assess the needs of elderly people for social services in the selected rural areas and to propose the social services’ development opportunities in terms of domestic help for the elderly. The social services facilitate support to elderly dependents in their homes, without interrupting their relationships with the family and the community, and improving their quality of life. The survey has shown that the municipality usually satisfies only basic biological needs of old people in rural areas. In order to ensure the well-being of elderly people, a complete cooperation among governmental and non-governmental institutions is required. Development of the services should be focused on the provision of the domestic help services for elderly people who do not receive them, and the diversity of the services for those residents who receive services from the municipality. The implementation of the development project of the domestic help services would enable the elderly residents of the rural municipality to have access to the most necessary services at the required frequency and intensity, considering the recipients’ needs, thus improving the quality of life of the elderly people of local community and ensuring their dignified ageing.

The preservation of cultural heritage has become an important component of government policies of the EU and, of course, Latvia. Along with the preservation of cultural heritage, the use of it is also important. The aim of the research is to choose the best scenario for the use of cultural heritage in developing rural tourism in Latvia. The paper focuses on the problem of use of cultural heritage in the rural tourism development. The paper defined three scenarios for the use of cultural heritage in developing rural tourism: the initiative of entrepreneurs, public organisations and residents; the programme funded by national and regional institutions; the EU fund for the preservation of cultural heritage. A decision on the choice of the most appropriate scenario was made based on an expert decision-making method – the Analytic Hierarchy Process (AHP). Out of the three scenarios seven experts: rural craftsmen, a municipality vice leader, a civil servant from the Latvia Ministry of Finance, representatives from rural tourism organisations and the Association of Rural Female organisations, chose the third scenario – the EU fund for the preservation of cultural heritage.

The aim of the research is to elaborate the competitiveness assessment system for fisheries sector cluster, using which it could be possible to assess the competitiveness of fisheries sector cluster in time and space. On the basis of scientific literature study, the authors provide solutions of how to assess the competitiveness of the fisheries sector cluster. As a result of analysis, it was discovered that the best way to assess the competitiveness of the fisheries sector cluster is by using a comprehensive complex indicator – the Index of the Fisheries Sector Cluster Competitiveness. The created Index of the Fisheries Sector Cluster Competitiveness helps the institutions involved in the creation of fisheries policy more successfully elaborate and improve the common policy of fisheries.

Latvia at the moment does not have precise data about long-term storage of Scots pine. Long-term storage in warm season may lead to significant damages for high priced timber, income reduction for timber sellers and quality loss risk for timber buyers, therefore, roundwood is transported as soon as possible, because of the risk of blue stain, crooks and insect damages. Results of this study on Scots pine were obtained during summer–autumn season of year 2015. Scots pine timber quality changes in long-term storage were analysed in 4 sample stacks – set up in summer (25 July) and stored for 100 days. In every sample plot there was a control pile, a pile with harvester spike damages, a pile with bark damages and a pile with harvester spike and bark damages. There were 32 timber assortments in every pile in order to determine also the emplacement effect in stack. In this study a high correlation was found between pine timber quality changes and meteorological conditions, side surface damages and storage length. By analysing the proportion of blue stain in cross-section and its changes during storage between control assortments and assortments with bark and harvester damages, significant differences were observed, therefore it can be concluded that not only bark damages influence the proportion of blue stain, but also harvester spike rollers. Based on the results of this study, we can predict maximum storage duration during summer–autumn period in Latvia, and it is set from 9 – 16 days.

As worldwide trends are changing gradually and sustainable resources economy and reduction of hazardous emissions are coming to the forefront, several industry sectors are forced to revalue their resource consumption. The main emphasis is currently placed on the recycling of by-products. One of the methods, definitely, includes burning of by-products to generate power, however it is not always the most efficient one. By-products must be used in the manner that ensures that they provide high added value for the operation of the company and are environmentally friendly. This research focuses on the use of the by-products of birch (Betula) veneer manufacturing, in order to obtain thermal insulation material. The following characteristics of the wood fibre insulation material were determined: thermal conductivity, water absorption, vapour permeability, and prototype reaction to fire. The characteristics of the obtained wood fibre thermal insulation material: thermal conductivity 0.038 W•mE-1•kE-1; water absorption 12 kg•mE-2; the conformity of the material even to D fire reaction class was not determined. The principal conclusion: the wood fibre thermal insulation material conforms to the requirements set for thermal insulation materials.

Turkish traditional food producers are mainly subsistence and semi-subsistence farmers who have a limited marketing knowledge. They thus encounter a significant number of problems during the supply chain due to the lack of capital, awareness and equipment, as well as underutilized resources and insufficient rural infrastructure. They are also not actively encouraged by the policies implemented at the regional level. The majority of the food reaches consumers either directly (the less common purchases from the farmer) or via a number of intermediaries. If the current volume of traditional food is compared with the past production volume, it can be clearly seen that there is a sharp decrease in the production in contrast to the rapidly increasing population. This study aims to find willingness of Turkish consumers to pay for a MarketMaker website – an electronic trading platform of traditional products in Turkey. The estimations rely on data collected from 157 persons covering all regions in Turkey through an online survey in August, 2015. The average willingness to pay (WTP) annually was found to be about 32 Turkish Liras (TRY) for all observations including zero bids and TRY 164 excluding zero bids. The results of the probit model show that age, marital status and shopping in traditional food markets were identified by the model to have a significant impact on the probability of WTP.

People in their lives are divided into different social groups that cooperate with each other; all people are involved in many social groups at one time that may depend and mutually cooperate. The article shows how regional development centres Talsi and Cesis cooperate with other society groups in their territory to develop a smart public administration. The cooperation level was determined by a survey that was provided to the municipality workers, NGO members, and employees in higher education institutions, companies and mass media. The results show that the cooperation is above average, though a lot of work should be done to provide smart public administration in territories. Both municipalities are similar in their size, municipality structure and used cooperation approaches, therefore it is essential to learn from each other to receive greater loyalty from residents and improve cooperation that is significant for smart administration.

The paper presents theoretical and practical aspects of content marketing decision application for rural tourism development using a case of a farmstead ʻĮlankos sodybaʼ. The first part of the article deals with theoretical insights into content marketing ability to stimulate rural tourism development. Results of literature review reveal that there are connections between elements of the content marketing and rural tourism development, which means that the use of content marketing can be economically valuable for the wider range of the farmsteads. The second part of the paper focuses on the case analysis of the farmstead ‘Įlankos sodybaʼ. In order to explore how the application of content marketing decisions can impact rural tourism development, an experiment of content marketing usage in search advertisement of selected farmstead was carried out. Separate content marketing elements were involved in search advertisement and changes of advertisement effect upon the customers were measured. The given results show that content marketing elements can improve the chosen advertisement effect upon the customers. This leads to presumption that the wider use of content marketing can improve not only the effect of separate marketing tool, but also can contribute to the development of rural tourism. The paper concludes with findings and discussion; limitations and future research possibilities are given as well.