Towards an evaluation of agricultural marketing corporations: an audit approach
1981
Draper, G.M. (West Indies Univ., St. Augustine (Trinidad and Tobago). Faculty of Social Sciences)
The areas for particular concern in the development of an internal food marketing system are identified. The broad categories of change necessary for market improvement are technological, institutional, organisational and managemental. Much work is needed to improve the performance of marketing corporations through an increase in autonomy, the provision of adequate physical infrastructural facilities and evaluation of their marketing activities
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