The role of marketing boards in developing the marketing system of fruits and vegetables in Jordan [need of establishing; regulation of production and marketing of agricultural products; producer groups; private institutes; government organization]
1989
Jabrin, A.S.I.
This study gives an overall view of the Jordanian sector of fruits and vegetables and its importance to the national economy. It explains the theoretical background of the market structure and the group marketing in terms of cooperatives and marketing boards, describing the role of the organizations involved in marketing of fruits and vegetables in Jordan. The objectives of this study are as follows: Broad evaluation of the present marketing system of fruits and vegetables with an aim of improving marketing performance and with emphasis on promotion and development of fruit and vegetable exports. Study the export market structure for fruits and vegetables; investigate the desirability of establishing an export marketing body (Association, Private Company, Marketing Board, Cooperative). If need of establishing marketing body is indicated by the investigation, the last objective will appear to be the design of the required export marketing for fresh fruits and vegetables. For these purposes two parties were interviewed: government institutions involved in marketing of fresh fruits and vegetables and the exporters; a subjective sample (for the exporters) was chosen and a questionnaire of twenty questions was designed. Time series analysis has been used to determine the Jordanian exports trend for the period of 1968-1987 and to predict for the next two years, 1988 and 1989, using the secondary data of the Jordanian total exports of fresh fruits and vegetables. The quadratic and cubic equations have been used
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