Feasibility study on producing tropical fruit cocktail for export to Japan
1984
Ambrosio, M.E.N.
This study examines the potentials of exporting tropical fruit cocktail largely to the Japanese market. Analyses of both the domestic demand for fruit cocktail in Metro Manila [Philippines] as well as the export and import patterns of the said product was made. Provides an analysis of the local competitors in the tropical fruit cocktail industry, that is, Philippine Packaging Corporation (Del Monte) Dole, RAM Food Products, and Lubag Food Corporation are presented based on interview which covered the major areas of production, marketing, and finance. The Japanese market is likewise examined and several insights are presented as regards import procedures and restrictions, pricing methods, distribution systems, timing of the merchandise, and most specifically, consumer preferences with respect to taste, color, packaging, labeling, etc. of mixed fruits. After a thorough evaluation of the different investment opportunities in the industry, the prospect of producing and exporting tropical fruit cocktail is deemed feasible.
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