Reform and modernization of post-colonial agricultural marketing systems: An assessment of the Jamaica Agricultural Marketing Development Project
1989
Jolly, D.A.
Although there are a number of different marketing channels, the predominant mode of small farmer marketing historically, has been via higglers, that is, small retail and wholesale intermediaries. The Jamaican Agricultural Marketing project was intended to increase farmers' income, increase profits for intermediaries and increase availability of food products to consumers at lower prices. The project performance was analysed against intended objectives and projected benefits. The project performance was hampered by staff recruitment and retention. The existing administrative apparatus finds it difficult to manage very large scale projects. Bureaucratization and a shortage of top-level staff pose serious limitations to expeditious and efficient project implementation. Concluded that if more care is given to project design so as to reflect real constraints and opportunities market reform and development projects are likely to be more successful. The transformation of the dualistic food and agricultural marketing systems remain an urgent necessity.
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