Research in support of product and process development
1992
Best, R. | Scott, G.J. | Wheatley, C.
Consumers' tastes and preferences, market structure in terms of the number and size of participating firms, supply patterns for raw materials, and the state of existing processing technology are all key areas for product development research. This paper describes procedures for realizing the potential for new products and processes based on a systematic review of these factors. Market and consumer-oriented research methods are discussed first given that demand-driven processing endeavors have demostrated the greatest probability of success. Farmer-level investigations are considered next so as to not overlook potential supply-side obstacles to product development. Product and process research is then outlined in some detail. The paper includes two appendices that illlustrate the use of the procedures presented.
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