Adoption and demand of nata de coco as an income generating activity/technology in selected barangays [villages] in Los Banos, Laguna [Philippines]
1993
Baldos, S.C. | Redera, E.M. (SEAMEO Regional Center for Graduate Study and Research in Agriculture, College, Laguna (Philippines))
This survey showed that the age of the nata de coco makers as respondents in four barangays selected ranged from 21 to 73 years old. Most were unemployed married women, had elementary, high school or college education and lead good lives relatively. A majority started nata de coco production in May-November, 1993 using their own savings as initial capital. They engaged in nata de coco technology (NDCT) for business because of the presence of definite and accessible market outlet, followed by ease in doing the technology, high profit and fast source of income. According to market outlet interviews, Japan had the biggest demand in sweetened form of nata de coco, due to the following: anti-cancer; fiber and diet food; and good for pregnant women and growing children. The reasons observed in the decline of nata de coco market were: over-supply of nata de coco, rumor on the presence of formalin and rejection of some shipments by a big company and press releases that were made by experts. Based on the findings, it is recommended that a unified Nata de Coco Task Force be created to provide technical and marketing assistance to protect small producers. It is strongly suggested that the recommended roles of the Nata de Coco Task Force, based on this study, must be put into reality
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