Marketing tools and strategies [aquaculture products]
1996
Pedol, M. (GADOPESCA SRL., Milano (Italy))
The purpose of these pages is to fix some points in the marketing of aquaculture products. We can consider two general groups of problems, one connected with the chain of added value, and the other one with the image and position of these products in the consumption mix. In the first group of problems, we analyse how the patterns of trade and distribution are in different countries, and if these systems are prepared to receive such a massive quantity of fish with a continuous flow and how to manage distribution in this case. In the second group of problems, we consider the position of products in the market and how to increase fidelity to a non-branded product or how to convert it to a branded one.
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