Ground and instant coffees: struggling business, difficult to solve questions
2000
Sz., L.
The amount of coffee used by the households has been gradually decreasing for years. The manufactures do everything they can to turn this trend around. However, the stores could also do something in order to increase the amount sold by them. The well proportioned, maintained shelves are extremely important in case of this product group that yearly generates about HUF 40-50 billion.
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