[Consumers preference to canned-fish products at Hero swalayan Bogor (Indonesia)]
1996
Fausia, L. | Diatin, I. | Raharjo, H.M. (Institut Pertanian Bogor (Indonesia). Fakultas Perikanan)
The objective of this study are (1) to identify the consumers preference to the attributes of canned-fish products, and (2) to identify the consumers preference to the type of canned-fish products which ideal. The methodology used in the study is case study, and the purposive sampling technique for sampling method as well. Some statistical models that used in this research are Concordance/Kendal Coefficient Technique, and Multi-attributes models. This study results that consumers preference to the attribute of canned-fish products is ordered by the following considerations: (1) Brand, (2) Taste, (3) Weight, (4) Price, and (5) The type of can. The statistical result indicate that correlation between Sardines, Mackerels, Tunas, Salmons, and Crabs are significant at 99.5 percent level of significance, 97.5 percent for skipper and 99 percent for tiram
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