History and an analysis of agricultural journalism in the Philippines
1999
Revilla, R.DV.
Results of historical study pointed to the fact that the practice of popularized agricultural writing in the country started at Los Banos, specifically, at the old UPCA [University of the Philippines College of Agriculture]-Extension and Publications Office. Aside from two early Spanish agricultural publications, no records of early Agricultural Journalism practices have been found. As a specialized topic in the general practice of journalism, Agricultural Journalism did not merit mention in history books. In the second part of the study, content analysis showed that the three broadsheets (Bulletin, Inquirer and Star) allocated majority of their editorial space (61 percent) to text and heads. Also, majority of their space for agri-related pictures (74 percent) were allocated for photo releases. The three dailies, however, differed in their space allocation for advertisements. In terms of frequency, there were more straight news stories (49 percent) in the agricultural pages of the three national dailies studied. Agricultural stories were written mostly by staff writers (27 percent). Also compared to other story categories, the three newspapers studied allocated during a two-month period only 5 percent of the total stories to agriculture. The dailies published a considerable number of stories on economics (12 percent) and overseas or foreign news (11 percent). Results of the study further showed 60 existing agri-related publications in the country and two regular newspaper agricultural sections (Star and Bulletin). The last part of the study projected on Agricultural Journalism scenario ruled by computers, for faster gathering and delivery of agricultural stories
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