Socio-economic environment of the Hungarian food marketing
2001
Horvath, Zsuzsa | Lakner, Z. | Ms. Hajdu
The authors are concerned, on one hand, with how much the Hungarian socio-economic development can promote the application of modern marketing methods, on the other hand, to what extent the development of the Hungarian food sector and its domestic market converge with - or differs from - the trends observed in the developed countries.
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