The distribution of health - safe products [Yugoslavia]
2002
Bozidarevic, D. (Poljoprivredni fakultet, Novi Sad (Yugoslavia). Institut za ekonomiku poljoprivrede i sociologiju sela)
The work approaches from the point of eco marketing in a narrower sense regarding the marketing of agricultural products produced under conditions of revitalization and conservation of the nature. A producer of health - safe products, in order to act by integrated, marketing must have the knowledge about potential customers' needs and wishes, in addition to paying a special attention to distribution, price and promotion. This way his/her effors will surely lead to achieving profit. The consumers of health - safe products are a part of society who aim to achieve better life quality and their professional structures vary. The distribution of health - safe products holds specific relevance both for producers and consumers and therefore requires separated channels.
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