Image building possibilities in the southern sunny region of Hungary
2003
Notari, M. | Mrs. Hajdu, I.
Customers' decisions at the market place in Hungary and in other countries are influenced to a great extent by the picture or image of the country or region producing a certain product. Establishing the image stars with the analysis of the current situation. This is the starting point of the future decisions referring to the image building of the Southern Part of the Great Hungarian Plain as well.
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