Analysis on the Marketing Efficiency of Marketing Channels in Angelic gigas
2003
Choi, D.W. | Kim, S.G. | Kim, D.H. (Gyeongpuk National University, Daegue, Republic of Korea)
The purposed of this study is to identify current marketing practies and marketing channels of Angelica gigas, which is one of major alpine crops, and analyze marketing efficiency of marketing channels using operational efficiency
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