Evaluating the internet sales of farm products
2002
"Sugiyama, S. (Rural Women Empowerment and Life Improvement Association, Tokyo (Japan)) | Kurihara, S. | Ohe, Y. "
"This paper examined connection of the Internet sales of farm products and operators' attitudes, and then clarified the prospects for the Internet farm business by conducting questionnaire survey to those operating the Internet sales. We find that there are three effects of the internet: the first is a direct effect of increasing purchase orders, the second is a derivative effect such as dialogue with consumers, and the third is pass-time effect enjoying using the Internet. To increase the direct effect, it is necessary for operators to have more knowledge on using the Internet HP more effectively, displaying pictures, increasing the number of links, and being careful on methods of settlement. The key factor is to build trustful relationship with consumers. As policy implication is that it is necessary for the stable development of the Internet farm business to narrow the gap of Internet literacy between the young and the elderly."
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