The present situation and local government policy on local food marketing and consumption
2004
Yoshino, K. (Tokyo Univ. (Japan)) | Katayama, C.
A quantitative survey was conducted to understand the present situation and local government policy on local food marketing and consumption. We sent questionnaires to 3.234 local governments throughout the country and received 1,704 responses (52.7%). The promotion of local food marketing and consumption is considered a long-term policy by 65% of the respondents, and most placed this in the context of the promotion of agricultural production. Local governments in mountainous farming areas tend to play a more crucial role with regard to support for actual activities. They consider local marketing and consumption to be an effective means for regional revitalization. While local governments initiate some activities such as the provision of school lunches, as they mainly fall under their jurisdiction, the needs of the consumer are largely unrecognized. Until now. most local governments have promoted local food marketing and consumption within their own territory. However, considering the balance of demand and supply, many of them hope to do so in a wider area in the future.
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