Possibility of urban agriculture development by the brand certified by municipality: A case study of "Osaka Eco Farm Products, Senshu Sakai Sodachi" at Sakai city [Japan]
2004
Fujiwara, R.(Osaka Prefectural Univ., Sakai (Japan)) | Tomita, K. | Naitoh, S.
Now, the interest in the safety of farm products is rising- Therefore, it was local area farm products with high freshness of being attracting public attention and the role of the urban agriculture which supplies it, too, was reconsidered. However, because the urban agriculture is receiving the influence of urbanization, it was reduced greatly and it faces the crisis of continuing at present. At this article, it clarifies the possibility of the development of the urban agriculture from the case study of the brand certified by municipality. The following were clarified from the result of investigation of actual conditions. The full-time farmers improve beginning the approach and it 6atches and consideration to the consumer in the region is being improved with a new business opportunity. They value the stability of price as the factor. The part-time farmers think about the indication as a means of the differentiation sales. Moreover, the sense of responsibility to production arose, and information between farmers the exchange became active. The project expands, and contributes to the promotion of the urban agriculture by the favor that agriculture is supporting on the farm products' marketing-From the consideration of the above-mentioned, It was clarified to the development of the urban agriculture that advancing the exchange with the resident in addition to using the function, i.e. producing farm products, for the urban agriculture to have and supporting it in the entire region were important.
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