Analysis of major factors regulating the recreational excursion in rural area and evaluation of measures to promote recreation: A case study of Daigo town, Ibaraki prefecture
2005
Araragi, Y.(National Inst. for Rural Engineering, Tsukuba, Ibaraki (Japan))
Recreational excursion of visitors was studied in Daigo Town, Ibaraki prefecture to build a recreational excursion model. The results revealed that some of the major factors that govern the choices of principal destinations are (1) the degree of evaluation, (2)accessibility of information, and (3)whether or not teens and younger children were present in visitors' group. As regards additional destinations, the main factors were found to include (1)whether or not the principal destinations were of the type for long stay, and (2)the distance to other destinations. Using this model, the impact of recreation promoting measures was measured, based on changes in the number of visitors. The study found that, in the case where attractiveness and availability of information were improved at the destination that tended to be chosen as a principal destination (except the long stay type), the visitors increased at that destination and other additional destinations. However, the total number of visitors did not increase in the case of additional destinations. Shortening of the distances among destinations encouraged recreational excursion and increased the total number of visitors.
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