Management evaluation and a fixing condition of vegetable products by decrease pesticide cultivation technology

1. An action of vegetables production by decrease pesticide cultivation within the prefecture is increasing various systems and support measures every year, but, by a technology system, enforcement scale, an item, local sex, deflection is seen in an action. This cause is because they treat it as "feelings farm products" in each stage of the circulation and sale and consumption of production thing. A producer gets the organized shipment system ready as correspondence to a circulation channel and does contract business. 2. When a consumer evaluates it for vegetables produced by decrease pesticide cultivation technology, they make much of "feelings sex" to "include production history information" that "safety is high". More in addition, they found "a look" and "deliciousness" simultaneously, and it became clear that a consumer had various needs. For vegetables of decrease pesticide cultivation, they own interest positively at present, and the consumer whom they evaluate it well, and purchase it is limited. Therefore the marketing technique that turned such purchasing layer into a target is necessary. 3. On the other hand, as a result, a lot of or quality of the appearance falling holds uneasiness of income decreasing though the intention that a producer wants to deal with by decrease pesticide cultivation is strong. As a result, they are not tied to technical expansion directly. For a producer, a quantity of crop and a price of production thing and security of income are necessary, and it is necessary for a producer and a consumer to push forward understanding about decrease pesticide cultivation technology and production thing produced thereby each other. A thing and the appearance to reduce work force to need seasoning for production material costs increasing by using new material by a standard and cultivation of the bare ground melon which we did and the pesticide scatter to were bad and there were many standard outside articles and understood that we occurred as a result that we used technology of f agricultural control, and the actual place examined it. 4. We put the condition that they evaluated the thing which a consumer produced by decrease pesticide cultivation and were going to purchase in the case of the abovementioned bare ground melon, and it was familiar information such as "understanding production history information of decrease pesticide cultivation" or "the time that they were delicious and could eat", and the safety and the price were not the factors which always decided a purchasing action. It becomes necessary to solicit evaluation for a consumer of a thing and a production history to understand the person who did a producer becoming clear so that a consumer understands the thing which a producer uses special cultivation technology and produced as "differentiation sale".