[Comparative analysis of bread products consumption]
2006
Kolesneva, E.P. | Vorontsova, T.V.,Belarus State Academy of Agriculture, Gorki (Belarus)
The analysis of differentiation of consumption of bakery products by different groups of population depending on a level of average per capita the monetary income of housekeeping has allowed to reveal following laws: 1) during economic recession consumption of grain products increases; 2) average per capita consumption of bakery products is less differentiated both for city, and for rural sample. Besides the comparative analysis of consumption of bakery products both by city and rural population has shown the tendency of reduction of break in a consumption level; 3) the consumption level is in inverse relationship from a level of incomes of population that is especially traced in a countryside. In group of urban population with a high level of incomes in dynamics decrease in consumption which is connected with reorientation to others more qualitative kinds of a feed is traced. The given model describes behaviour of Belarusian housekeeping more precisely, which could not behave according to a hypothesis of the permanent income or life cycle during becoming market relations. Thus, monitoring of structure and behaviour of consumers is necessary for more successful functioning the market of bread and bakeries, studying of their tastes and habits, customs and bents, and also motives of decision-making that will allow to make the forecast, to bring corrective amendments in a policy of sales, to optimize assortment. Introduction of active marketing in many respects enables to exclude use of inexact data, to lower uncertainty of acceptance of administrative decisions, to define organizational measures of influence on the optimal satisfaction of population needs in food stuffs of the first necessity, to stabilize a situation in the grain market, having proved it by recommendations to agricultural manufacturers. Thus the guaranteed demand will allow to raise financial stability and to create conditions for dynamical development of the enterprises of baking industry
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