[Problems of marketing activity development at the meat processing enterprises in Belarus]
2007
Alkhatib, A.B.,Belarus State Academy of Agriculture, Gorki (Belarus)
The condition of the meat market of the Republic of Belarus is analyzed. The factors reducing management efficiency by marketing and activity of the meat processing industry enterprise in Belarus as a whole are analyzed. Their number includes directive management, not market orientation of a management, low quality and efficiency of marketing decisions, absence of long-term strategy of development, absence of marketing methods, adapted to conditions of Belarus economy. Directions on the organization of the marketing mechanism of activity meat of the processing enterprises are specified. The marketing management system as a component of the enterprise management mechanism includes set of the interconnected functions, principles and methods of marketing management, and also information base and organizational communications. Data about results of the meat processing enterprises work in 2003-2005 are cited. The complex of marketing actions on marketing policy perfection of the enterprises of the meat processing industry on realization of meat and meat products is offered
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