Production rice brands are fleeing forward.
2006
Szalai, L.
Selling rice successfully nowadays is possible only with an outstanding quality based on good brand name or with a favourable price offer. On the one hand demand for pre-cooked quick-rice and specialities increases, where premium quality is guaranteed by brand names. Although more than a half of sales is given by 'B-class' rice, beside the 'A-class' rice's one third of shares, other special rice types account for 15% of all sales. Due to their premium quality their proportionate share in terms of value is 31%.
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