Perspectives of web page and e-mail usage in rural tourism accommodation places in the Latvian countryside
2006
Druva-Druvaskalne, I. | Smalinskis, J.
This paper deals with the application of internet as an increasingly used information distribution channel for tourism companies of all sizes. The focus is put on micro tourism enterprises in the accommodation industry in rural areas. The authors have explored web pages of tourism enterprises, e-mails with a selection method in different regions of Latvia and have made their comparison. Tourism in Latvia is developing rapidly; different modern technologies and the internet are introduced; yet, there is a radical difference in IT use between Riga and other regions of Latvia. The results of the research show insufficient and underused application of IT in the sector of tourist accommodation in less developed regions of Latvia, which contradicts to the average statistical data in Latvia.
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